Purest Sentiment makes unique hand-crafted cards and gifts for all occasions. When they moved to an exclusively online business model, Lamcat was engaged to rebrand the company and build an e-commerce enabled website.
We worked closely with the owner to develop branding that reflected the uniqueness and high quality of their products. The new logo needed a full mark as well as a monogram to work in more compact applications.
Combining deep, rich purple with gold, the identity reflects the exclusivity of their beautiful gifts. The monogram combines the P and S initials in the shape of a stylised pen and flourish, linking back to the hand-made and hand-written nature of greetings cards.
The WooCommerce-based shop enables customers to search, view and customise products. Payments are handled by external payment gateways reducing the security overhead and responsibility for handling sensitive data. We continue to provide site maintenance and performance reporting.
Purest Sentiment