MJ Outdoor Adventures organises hikes in the southeast and multi-day hiking experiences across the UK, with a focus on women’s wellness walks for peri- and post-menopausal women. They needed a comprehensive brand identity and a website that would effectively communicate their unique offerings and facilitate bookings for their hikes.
We created a vibrant, engaging brand identity, including logo, colours, and typography, that reflects the adventurous and wellness-focused nature of the business. The website was designed with a seamless booking system, allowing users to easily book hikes and enquire about upcoming events. Dedicated sections highlighted the benefits of women’s wellness walks, featuring testimonials from past participants.
The new site and brand identity have resulted in increased bookings for both local hikes and multi-day adventures. The booking system simplified the user experience, while the focus on wellness walks helped MJ Outdoor Adventures connect more deeply with their target audience.
MJ Outdoor Adventures