Mediator Locator approached us with a clear mission: to make mediation the default option for dispute resolution. With a new web-based platform connecting experienced mediators and law firms, their goal was to innovate the industry, breaking away from traditional alternatives like litigation and arbitration. Their platform was ready to launch, but they needed a logo that would effectively support their branding and name recognition. The logo had to stand out, capturing the essence of their role as disruptors while reflecting the professionalism of their mediator panel, all qualified lawyers partnering with prestigious law firms.
Understanding the importance of their vision, we started by crafting five distinct logo concepts, each designed to resonate with their unique purpose. Mediator Locator wanted to clearly differentiate themselves from their competition, who often treat mediation as an afterthought. With a focus solely on mediation, their branding had to signal both their expertise and their drive to revolutionise dispute resolution.
After consultation, the client was drawn to a logo centred around a compass device, symbolising guidance and direction—a perfect reflection of their role in leading clients towards fair resolutions. We iterated on this concept, refining several variants until the ideal design emerged. The chosen logo was then meticulously developed, ensuring every detail matched the brand's identity. We added a highlight colour to their base palette, lending a fresh yet professional touch that reinforced their position as innovative leaders in the field.
The final logo was delivered in both bitmap and vector formats, fully prepared for digital and print use. The compass symbol provides a clear visual identity that communicates trust, direction, and expertise—all crucial qualities for a mediation-focused platform. By embracing a distinctive, focused design, Mediator Locator is now positioned to disrupt the mediation market and establish themselves as a trusted partner in dispute resolution.
Mediator Locator